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Rethink wins Coors Light | Strategy Online

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Posted in October
Megan Haynes

Molson Coors has shifted its Coors Light business to Rethink, just over a year after assigning the account to Leo Burnett.

The Toronto agency adds the AOR remit to its already extensive Molson Coors portfolio, which includes Molson’s other core brands Molson Canadian and Rickard’s.

http://strategyonline.ca/2014/10/28/rethink-wins-coors-light/
 

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